Brand Philosophy
FASHION MEETS SCIENCE & STORY
Exceeding aesthetic expectation through the discovery and inspiration in science and stories of the past, present and future.
DISCOVER
Study the past, observe the present and discover the inadequate while searching for solutions.
INNOVATE
Creativity and innovation trigger immense exploration for methods and materials.
DESIGN
Nature to mankind, history to civilization and advancement, visual to invinsible, science and stories to exceed fashion aesthetic expectations.
SOLUTION
USER-WEARER-ORIENTED
Wanting more, not purely about fashion. Materializing innovative solutions for betterment, realizing value equivalent to features and benefits.
"A new born fashion of all rounder"